procrasturbation

Ever heard of the term “procrasturbation”?It’s what happens when you put off that trip to the grocery store until you’re practically starving at midnight and there’s nothing in the house but rice and pickles. Oh, and all the restaurants nearby are closed too!The first time I heard “procrasturbation” was back in grad school, when my…

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breaking it down: how I keep things stupidly simple

I have a confession to make: I get easily overwhelmed. If you haven’t met me, hi my name is Angie and this is awkward. If you know me, you’re probably looking at your computer a little like this:  Especially since hi, I specialize in really complex marketing plans involving multiple channels of communication, upwards of…

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misadventures in podcasting

I’m currently in the middle of taking a podcast workshop from Seth Godin. For years now, especially after I’d speak on stage at events, people would come up to me and tell me I needed to podcast. But I never knew what I’d talk about, at least until I started writing my book. It’s called…

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advice to new copywriters, from someone who hires copywriters

Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…

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stepping into someone’s head as a copywriter

This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…

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Why stand when you could wear kneepads?

Mo’ money, mo’ problems.  RIP Biggie… those are probably some of the wisest words ever said on life and business. The funny thing about starting a business or making more money is, to me, this notion we get in our heads of “if only”. “If only I could make X, I’d be happy.” “If only…

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step up (or step out of the room)

“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions,…

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how to know which mentor is right for you

So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and…

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2 phrases that could be holding you back

So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check…

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