Archive for May 2017
The tale of the neverending Stevie Wonder song
Once upon a time… (let’s not talk about HOW far back) …I was going through a rough patch. And a dear friend of mine dragged me out for two things she knew would cheer me up: booze and live music. Little did I know she had ulterior motives… The live music was at a dueling…Read More
Go out and get your great deal TODAY… only we won’t tell you where.
Want to know how to kill a sale REALLY quickly? Don’t tell them where to buy. You might be chuckling to yourself, wondering who would ever make such a silly mistake. Who has two thumbs and has done that very thing? This dork: Once upon a time, I worked in-house for a VERY high-volume retailer.…Read More
I’m pretty sure product descriptions are the most boring thing ever, aside from technical manuals.
Maybe it’s just me, but seriously… being bored sucks. And if I’m shopping, why would I want to be bored? That happens every single day, though… Hundreds of thousands of people shopping for something, who have to wade through garbled or technical product descriptions and decipher whether this thing actually does what they need it…Read More
Shall I compare thee to a tree? (aka Angie’s lame attempt at Shakespearean prose)
Today I spoke with a copywriter at the beginning of their career. At one point I asked what the most frustrating part of learning to become a copywriter was. The answer: I really just want someone to walk me through the process from start to finish. I think that’s a great idea,…Read More