Archive for June 2020
KMA: teaming up with the competition
It’s time to kick Monday’s ass… How in the hell is it already almost July? And how have the last few months managed to drag out until eternity and also pass in the blink of an eye. (I’m sure it has nothing to do with me watching every show in my Netflix and Hulu queues…
Read Moreabdication vs delegation
I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…
Read MoreKMA: you can’t make this s*** up
It’s time to kick Monday’s ass… I’ve been in a bit of a funk lately… Could be the weather (hot, humid, and stormy… thanks Houston). Could be the sleep study I did last week that threw off my schedule for days. Whatever the reason… I had a hell of a time thinking up something to…
Read MoreKMA: PSA – being a d*** doesn’t get you more clients
It’s time to kick Monday’s ass… When the world was ending in March/April and we were mostly stuck at home juggling partners, kids, work, and too much time with nowhere to go… That’s when I decided I’d grow some plants. Just try my hand at being farmer Angie. I’ve always been interested in homesteading in…
Read Morebeing watched while you sleep (marketing adjacent)
Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…
Read MoreKMA: getting inside someone’s head
It’s time to kick Monday’s ass… Last week I spoke on a friend’s call (Kevin Rogers – Chief Chat), and he invited me to share something I’d learned about what I call my “not-so-secret superpower”… empathy. So… I’m not actually a naturally empathetic person. I’m a naturally judgy person, usually ready with a snarky comeback within 0.2…
Read Moreadvice to new copywriters, from someone who hires copywriters
Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…
Read MoreKMA: when they won’t step up…
It’s time to kick Monday’s ass… I’m not the first to say this, and I’m sure I won’t be the last… I’m over 2020. It feels like we’ve had a whole decade pass us by in the last few months – it’s hard to even know how to react anymore. Continents on fire, plagues, murder…
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