Lake Conroe, cont’d

*in my best Tom Hanks in Castaway impression* I HAVE MADE FIRE. (I may be here all night until this thing dies down though, seriously) Fire has a wonderful way of healing things. Even moreso when the flames climb high enough to merit a safety drive-by by the local fire engine company. Just a reminder:

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road trip stop 1: Lake Conroe

It’s been about a month since everything went down. I’ve packed up everything and moved to the first Airbnb of the great road trip of 2021. Stella really likes my host’s blanket. She looks like she’s meditating.

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generic = the kiss of death

I was hanging out in a copywriting group the other day (what, doesn’t everyone nerd out over advertising? Just me? Shut up)… and got into an interesting discussion with a newer copywriter. This person was tasked with writing a “generic” ad that could be “reskinned” and used for multiple businesses, with different owners, in multiple…

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