Archive for February 2020
why I don’t do discounts (and I don’t advise my clients to either)…
Back in the day when I worked in retail, I had a pet peeve… and it was this: Almost every time our merchandising staff had a really cool offer on something, they wanted to advertise it in the worst possible place… the weekly circular ad. Yep, that bundle of junk mail you get in your…
Read Moremoney loves action
What happens when you have to raise rates? I was talking to a coaching student about this recently. She was having a bit of a personal crisis over the fact that her new (perfectly reasonable) rates had scared away all her old clients… which put her in the uncomfortable position of choosing whether to keep…
Read Moreit doesn’t have to be hard…
Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with. That grubby, unwashed looking person doesn’t make much money (that’s not always the case). That well-dressed person driving the Benz must make a lot of money (also not always the…
Read Morethe hidden source of sales
If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections. On my teams, I’ve got an “objection…
Read Morethe best of both worlds…
What do you get when you cross a huge Disnerd (Disney nerd) with the chance to rock out on Halloween? Evil Queen jam session! In case you are wondering… this is the second night “after party” at Copy Chief Live, hosted by my friend and mentor, Kevin Rogers. The idea behind this after party and…
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