Archive for April 2020
KMA: burning bridges ain’t good business, y’all…
It’s time to kick Monday’s ass… So hey… it’s actually Tuesday. I could make a ton of jokes about how the days are all running together. Oh hey, look at that: The truth is (and I realize how blessed I am to be able to say this)… I’ve been working for about a month straight and…
Read MoreBeating Back Writer’s Block
One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…
Read MoreKMA: how to embrace (and own) your expertise
It’s time to kick Monday’s ass… I hear a lot about “working up the courage” to do something. Or waiting for inspiration. Especially last week as my big client wrapped up his launch – one of the biggest objections we saw to starting an online business? “I just need to work up the courage to…
Read MoreI got nothin’
I sat down to write today, because that’s what I normally do. And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…
Read MoreKMA: failure is NOT who you are (and I will fight you on this)
It’s time to kick Monday’s ass… I’m in the middle of a launch for my big client. Yes, even in this environment, high-ticket items are selling. It’s about adjusting your messaging and meeting people where they’re at… not hunkering down and avoiding selling, nor continuing on blithely as if nothing is happening. The world doesn’t…
Read MoreKick Monday’s Ass April 6, 2020 – when you’re spiraling the drain…
It’s time to kick Monday’s ass… Your mindset is your money. If you’re not taking care of your brain, your thoughts, your moods… I wouldn’t be at all surprised to see if that has a monetary impact. I don’t say that to fear monger – but it’s important to remember. Because it’s a lot easier…
Read More3 quick fixes that will take your ads from “eh” to “awesome!”
PSA: Now is a great time to start sprucing up your ads so you can catch that first wave when things settle. I get asked to review ads and copy a lot. No really… here’s a picture a friend took of me on stage, reviewing ads and copy in front of about 1,000 people (feels…
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