KMA: burning bridges ain’t good business, y’all…

It’s time to kick Monday’s ass… So hey… it’s actually Tuesday. I could make a ton of jokes about how the days are all running together. Oh hey, look at that: The truth is (and I realize how blessed I am to be able to say this)… I’ve been working for about a month straight and…

Read More

Beating Back Writer’s Block

One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…

Read More

KMA: how to embrace (and own) your expertise

It’s time to kick Monday’s ass… I hear a lot about “working up the courage” to do something. Or waiting for inspiration. Especially last week as my big client wrapped up his launch – one of the biggest objections we saw to starting an online business? “I just need to work up the courage to…

Read More

I got nothin’

I sat down to write today, because that’s what I normally do.  And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…

Read More

KMA: failure is NOT who you are (and I will fight you on this)

It’s time to kick Monday’s ass… I’m in the middle of a launch for my big client. Yes, even in this environment, high-ticket items are selling. It’s about adjusting your messaging and meeting people where they’re at… not hunkering down and avoiding selling, nor continuing on blithely as if nothing is happening. The world doesn’t…

Read More