copy… what now?
I was talking a friend of mine recently who was working on a new client proposal. She was trying to work out what to offer and kept getting stuck, so she reached out and asked me what the difference was between copyediting, copy coaching, and copy chiefing. I answered her privately and she was able…Read More
why I don’t do discounts (and I don’t advise my clients to either)…
Back in the day when I worked in retail, I had a pet peeve… and it was this: Almost every time our merchandising staff had a really cool offer on something, they wanted to advertise it in the worst possible place… the weekly circular ad. Yep, that bundle of junk mail you get in your…Read More
why I don’t worry about my pricing
I was talking to a private coaching student of mine when the topic-which-shall-not-be-named came up: It’s a big, bad, ugly one that makes most people cringe: Money. More specifically, pricing. A lot of folks who start a freelance writing business see some of the successful writers off landing big contracts and think, “hey, I can…Read More