Welcome to the Danger Zone
procrasturbation
Ever heard of the term “procrasturbation”?It’s what happens when you put off that trip to the grocery store until you’re practically starving at midnight and there’s nothing in the house but rice and pickles. Oh, and all the restaurants nearby are closed too!The first time I heard “procrasturbation” was back in grad school, when my…
Read MoreBattle of the Beach
I got a spot two blocks from the beach because I told myself I wanted to walk near the water every day. The reality is, it’s two weeks into my stay in Pompano Beach and this is the only second time that I’ve managed to make it out to the beach. Even getting here was…
Read MoreI don’t want to be your fucking breakup guru
My name is Angie and I’m currently battling depression. I don’t need a hug or a high five or a “hang in there”… it is what it is. I’ll keep working through it and eventually it will pass. I’m fortunate in that regard. Mine passes. I know others aren’t as lucky. I feel like I…
Read Moregeneric = the kiss of death
I was hanging out in a copywriting group the other day (what, doesn’t everyone nerd out over advertising? Just me? Shut up)… and got into an interesting discussion with a newer copywriter. This person was tasked with writing a “generic” ad that could be “reskinned” and used for multiple businesses, with different owners, in multiple…
Read Morenow what?
John had THE big idea. He invented the Facebook for golf lovers, and he just KNOWS he’s on track to rake in millions of dollars in the next couple years. All he needs are some investors and some beta users and a little buzz/word of mouth, right? It sells itself. So he starts on the…
Read Moreassume positive intent
Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…
Read Moreabdication vs delegation
I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…
Read Morewhy I don’t worry about my pricing
I was talking to a private coaching student of mine when the topic-which-shall-not-be-named came up: It’s a big, bad, ugly one that makes most people cringe: Money. More specifically, pricing. A lot of folks who start a freelance writing business see some of the successful writers off landing big contracts and think, “hey, I can…
Read Morebeing your own hype man
Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…
Read Moregood marketing doesn’t stop at the sale
I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…
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