Welcome to the Danger Zone
procrasturbation
Ever heard of the term “procrasturbation”?It’s what happens when you put off that trip to the grocery store until you’re practically starving at midnight and there’s nothing in the house but rice and pickles. Oh, and all the restaurants nearby are closed too!The first time I heard “procrasturbation” was back in grad school, when my…
Read MoreBattle of the Beach
I got a spot two blocks from the beach because I told myself I wanted to walk near the water every day. The reality is, it’s two weeks into my stay in Pompano Beach and this is the only second time that I’ve managed to make it out to the beach. Even getting here was…
Read MoreI don’t want to be your fucking breakup guru
My name is Angie and I’m currently battling depression. I don’t need a hug or a high five or a “hang in there”… it is what it is. I’ll keep working through it and eventually it will pass. I’m fortunate in that regard. Mine passes. I know others aren’t as lucky. I feel like I…
Read Moregeneric = the kiss of death
I was hanging out in a copywriting group the other day (what, doesn’t everyone nerd out over advertising? Just me? Shut up)… and got into an interesting discussion with a newer copywriter. This person was tasked with writing a “generic” ad that could be “reskinned” and used for multiple businesses, with different owners, in multiple…
Read Moreassume positive intent
Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…
Read Moreabdication vs delegation
I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…
Read Moregood marketing doesn’t stop at the sale
I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…
Read Moreeverybody (fails)… sometimes
I just dated myself with that title… but for all my 90s kids, admit it. You sang that one too, right? It just seemed so RIGHT to choose that song because it’s so true. Everybody hurts sometimes. And everybody fails sometimes. And yet we all pretend like failure is something avoidable. Like we can simply…
Read More2 phrases that could be holding you back
So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check…
Read Morewill someone actually pay me for this?
There’s this interesting kneejerk reaction that happens when you’re thinking of ways to get people to give you money. Of course, there are a few exceptional people who either feel no such fear, or feel it and proceed anyway. But for the rest of us, that question of “yeah, but is this something people will…
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