Blog

Misadventures to Make You Feel Good About Life

I believe in eating your own cooking… most of what I’ve learned about how to live a “fearless life” (in quotes because there’s no such thing – people only THINK I’m fearless) comes from making choices (some of them pretty dumb) and taking action. And what I learned I’m sharing in my blog and in the Ask Angie column.

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copy… what now?

December 4, 2020

I was talking a friend of mine recently who was working on a new client proposal. She was trying to work out what to offer and kept getting stuck, so she reached out and asked me what the difference was between copyediting, copy coaching, and copy chiefing. I answered her privately and she was able to send off her proposal……

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generic = the kiss of death

November 13, 2020

I was hanging out in a copywriting group the other day (what, doesn’t everyone nerd out over advertising? Just me? Shut up)… and got into an interesting discussion with a newer copywriter. This person was tasked with writing a “generic” ad that could be “reskinned” and used for multiple businesses, with different owners, in multiple geographical areas, in the same…

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breaking it down: how I keep things stupidly simple

October 9, 2020

I have a confession to make: I get easily overwhelmed. If you haven’t met me, hi my name is Angie and this is awkward. If you know me, you’re probably looking at your computer a little like this:  Especially since hi, I specialize in really complex marketing plans involving multiple channels of communication, upwards of half a dozen different audiences,…

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rejection is part of the process

October 2, 2020

“Another one for the hook…” I’m paraphrasing the punch line of a great story told by Stephen King in his book, On Writing. Back in the day, he’d work his day job and submit stories and book ideas on the side. And he’d get letter after letter back – no. So he hung a hook on the wall. And every…

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Kick Monday’s Ass: nobody needs a triangle wheel

September 28, 2020

It’s time to kick Monday’s ass… This weekend I kicked my own ass. Long story short, on Friday I was roped into helping my aunt move to a little town in the Texas hill country, about 4 hours away from where I currently live. And I was actually happy to do it – because I’d been so sucked into being…

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Kick Monday’s Ass: if you choose not to decide…

September 21, 2020

It’s time to kick Monday’s ass… I think I slept the weekend away.  Part of me regrets being so lazy – and the other part of me remembers I work my ass off and when that laziness comes over me, it’s usually my body telling me I need rest. I’m working on this thing lately, where I listen to what…

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perception is everything

September 18, 2020

“I just don’t think it’s smart to put fertilizer on the front cover when we’re in the middle of a drought!” I said, frustrated. I was getting pretty close to losing my temper at that point. There were about 10 of us crammed together in a conference room – all the company’s VPs, the merchandisers from the plumbing and garden…

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Kick Monday’s Ass: does that make me crazy? possibly…

September 14, 2020

It’s time to kick Monday’s ass… Lately it’s been hard to come up with ideas and make myself sit still… I’m in the middle of a big transition in my professional life, where I’m slowly disconnecting from things I’ve outgrown into new and exciting arenas I’m pumped to start exploring. And of course with big changes comes big freak outs… That…

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can’t find the friggin’ spoons

September 11, 2020

In my house, we have a game. I call it, “Where will I find X today?” X could be a spoon, a dish towel, a spare roll of TP, maybe a light bulb. No matter where it is, it will definitely NOT be in the last place I saw it. And I am actually neither the creator of this game,…

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creating good problems

September 4, 2020

What if, instead of freaking out whenever problems pop up (as if we’ll ever solve ALL the problems)… We focused on creating good problems? It’s a different way to look at the same challenge, but it’s a critical distinction. Rather than focus on lack or overwhelm, often a shift to opportunities created can open your eyes to a new way…

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Don’t forget to grab your free copy of Chapter 7: Punching Fear in the Face...