Archive for May 2020
stepping into someone’s head as a copywriter
This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…Read More
what’s in a name?
I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones. So today I’m…Read More
Common questions about email
Today I’m sharing some of the email questions I’ve been asked by consulting clients and coaching students… in case you’ve been wondering some of these same things as you’re working on your email marketing: #1) I’m afraid of mailing too much… I don’t want to seem desperate or pushy. Operate from the assumption that people…Read More
KMA: fear can serve you or stop you
It’s time to kick Monday’s ass… Welcome to another Tuesday edition of Kick Monday’s Ass. I didn’t forget my days of the week this time, but I did do something I haven’t done in SIX WEEKS… I took a day off. I didn’t open my laptop ONCE yesterday. Hell, I even tried to stay off…Read More
KMA: who has the answers?
It’s time to kick Monday’s ass… Last week I talked about how I kinda-sorta planted a garden. I know NOTHING about gardening other than… plants? How do they work? MAGIC?! So this was the grand adventure for me, as someone who’s never ever had a garden but has some interest in growing food. Guess what??…Read More
KMA: do you know your “oh HELL no” number?
It’s time to kick Monday’s ass… This weekend I planted a garden. Kinda. I mean, I put some plants in pots and set them on my back patio… so it’s not exactly the same thing as hoeing up rows (LOL… yeah, I’m immature). I’ve been interested in learning more about gardening since the pandemic began,…Read More
trust the process
The best piece of advice I got before going freelance, I’d already heard. I just didn’t understand it. And there’s this interesting thing that happens in your brain when you get a piece of advice you don’t understand – you resist. The piece of advice I got? It was to trust the process. And that goes…Read More