Archive for November 2019
why I don’t worry about my pricing
I was talking to a private coaching student of mine when the topic-which-shall-not-be-named came up: It’s a big, bad, ugly one that makes most people cringe: Money. More specifically, pricing. A lot of folks who start a freelance writing business see some of the successful writers off landing big contracts and think, “hey, I can…
Read Morestep up (or step out of the room)
“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions,…
Read Morebeing your own hype man
Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…
Read Morethe mummies got me
So I’m currently sitting at the Tampa airport, waiting for my flight home. For the past week-ish, I’ve been in nearby St. Petersburg, FL for the most fun marketing conference I’ve had the pleasure of attending… Copy Chief Live. Lest you think I’m exaggerating, here’s a smattering of happenings: Jonny Vance of the Harmon Brothers…
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