Posts by Angie Colee
I got nothin’
I sat down to write today, because that’s what I normally do. And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…
Read More3 quick fixes that will take your ads from “eh” to “awesome!”
PSA: Now is a great time to start sprucing up your ads so you can catch that first wave when things settle. I get asked to review ads and copy a lot. No really… here’s a picture a friend took of me on stage, reviewing ads and copy in front of about 1,000 people (feels…
Read MoreSusie F*#&ing Sunshine over here
I’ve always been good at what I call “zoom in, zoom out”. What I mean by that is… I can see both the 50,000-ft view and the detailed, up-close view, and zoom in and out to see how the pieces connect. And as a result of that ability, early in my career I became the…
Read Moreit’s kinda like a loose hose drill…
A long time ago, in a lifetime far, far away… Angie was a firefighter. Some of you will be shocked by this. Others will be like, “yeah I can totally see you with a pickaxe in your hands. Or a chainsaw.” If you couldn’t picture it before, now you can: You’re welcome. 19-year-old Angie, take…
Read MoreI painted a thing…
I’ve always wanted to learn how to paint. I’d see these amazing works of art… online, in museums, even in restaurants and friends’ homes… and I’d just wonder. How ON EARTH do they do that? I tried to recreate that art on my own but I couldn’t figure out what I was doing wrong, and…
Read Morewhy I don’t do discounts (and I don’t advise my clients to either)…
Back in the day when I worked in retail, I had a pet peeve… and it was this: Almost every time our merchandising staff had a really cool offer on something, they wanted to advertise it in the worst possible place… the weekly circular ad. Yep, that bundle of junk mail you get in your…
Read Moreit doesn’t have to be hard…
Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with. That grubby, unwashed looking person doesn’t make much money (that’s not always the case). That well-dressed person driving the Benz must make a lot of money (also not always the…
Read Morethe hidden source of sales
If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections. On my teams, I’ve got an “objection…
Read Morethe best of both worlds…
What do you get when you cross a huge Disnerd (Disney nerd) with the chance to rock out on Halloween? Evil Queen jam session! In case you are wondering… this is the second night “after party” at Copy Chief Live, hosted by my friend and mentor, Kevin Rogers. The idea behind this after party and…
Read Morewhy being the best is pretty much the worst…
When I was younger, I was a real Type A personality. I mean, you couldn’t tell it from the state of my ROOM necessarily (I know you’re reading this mom. Please stop laughing hysterically). But I wanted to be the best SO freaking badly. The highest grades. The best goalie during soccer time at PE.…
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