self promotion and nuclear winter

To say I have a flair for the dramatic is a tiny bit of an understatement. It makes sense, considering it was once my dream to write for television. Mmmmm… drama. Delicious. So I’m sure it’ll come as no surprise that I am good a catastrophizing. Turns out this is a skill a lot of…

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the choices we make

This week I find myself in a situation that I never dreamed I’d be in, not in a million years. I’m in Cleveland, Ohio. I’m wrapping up my last day at an event called the Titans Master Class. And what it is, is a business/marketing training/mastermind hybrid. It’s put on by people who have decades…

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how to get hired (especially if you’re just starting out)

Last week, I got a bit ranty about why you shouldn’t offer to work for free. (refresher: There should always be an exchange of value, whether you’re paying a mentor to educate you/shorten the learning curve, or you’re being paid/trained as a copywriter. Both you and your client/mentor will value your work more.) At the…

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what clients really think of your offer to “work for free”

Recently I came across a question in a copywriter group that I see pretty consistently:   I have no degree and very little experience so I’m willing to work for free, which I’ve already proposed to two smaller businesses but unfortunately, I’ve received no response. How would you guys go about this? Any tips/strategies?  …

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the one about the flaming saxophone…

Quick hypothetical question… Say you’re looking to take a special someone out on the town. You know your sweetheart adores live music. But you? Music’s never really been your thing. You just REALLY want to show your favorite music buff a great time. And as luck would have it, you’ve never heard any of the…

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why good ideas sometimes have to die

In my early days, I had this tendency to come up with an idea I thought was BRILLIANT. And one day I had to create a full-page magazine ad. After a fit of inspiration (and some kickass input from my design partner), I brought the ad concept to the Creative Review meeting. This was where…

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can we talk about ta-tas?

This one’s all about a common pitfall I see retailers and e-comm folks run into. I love me some product descriptions, but a phenomenal funnel and amazing product descriptions won’t save you from this particular fail… ______ Not too long ago, I got served a pretty awesome ad on Facebook (how often can you truthfully…

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