Kick Monday’s Ass: mild identity crisis in progress, nothing to see here (Nov 8, 2021)


It’s time to Kick Monday’s Ass…

It’s important to surround yourself with people you trust to give it to you straight. That much is true in life, and in business.

It was certainly true for me last week when my friend Jimmy Parent served me a righteous bitch slap of truth.

I was at a mastermind meeting and venting about how it’s sometimes a struggle to come up with something to write about in these emails.

Jimmy the jackass (you know I love you Jimmy Jam, the Jiminator, my little Jimothy) private messaged me to point out that Angie-on-social-media and Angie-the-email-writer were two different people.


The moment I read his message, I knew he was right.

I mean, if you and I are friends online or in person, this is the kind of “gold nugget” you can expect from me when I don’t have my business coach switch flipped to ONNNNNNNNNN:

(image is a post I made on Facebook after taking a pirate ship cruise around Clearwater Beach, FL this weekend.

It says “So hey turns out if you go on a pirate cruise that offers unlimited champagne and you let them keep filling said champagne, you will in fact be drunk enough to need to chill dockside awhile before being ok to drive.”

Then I made a comment on my post: “Update: after briefly being convinced I drank enough to have gone back in time to the last election, I’m pleased to announce I made the bartender laugh so hard she almost threw out her back.”)

For fuck’s sake Angie, your profile picture is you dressed as the Evil Queen from Snow White, singing on stage with a rock band at a “work event”.

No WONDER I’ve been struggling to write. I’ve been in full-blown identity crisis without even realizing it!

And of course, sensing a change in The Way Things Are Done Around Here, ye olde brain jumped in with all the ways this would be complicated AF to switch up. Templates to change, do I tell them what’s happening, and OMG will I even know what story to tell???

Thankfully common sense kicked in and reminded me that I’d been at two different events that weekend and spent hours laughing and talking with people. We’re talking fart jokes galore at a “work” event.

I knew that those dozen or so people who’d meandered to my site because they LIKE me were signing up for emails and then being catfished by “professional” me, who finds ways to drone on about business and wax philosophical, with minimal fun to be found.

I feel like I’m living a way less fun version of The Mask. Out in everyday life, I go as funloving, adventuring Angie. In emails, I put on my not-fun mask of “I’m a professional and should be saying something smart” (except that time I wrote about there being a penis stenciled on my sandwich – oh the unsubscribes I got that day…)

This is extra special funny because whenever I come in and consult on someone’s emails, the first thing I normally advise is punch up the personality. Tell a fun story! Share something weird and wonderful that’s happening behind the scenes!


All that to say: lately I’ve received a lot of reminders of my own philosophy – that business can and SHOULD be fun.

I didn’t walk away from my cushy Silicon Valley salaried gig just to recreate that job and work myself to death. I’m not living to work. I’m working to LIVE.

And yes, living occasionally means pretending to be a pirate while double fisting champagne and dancing on the poop deck.

So that’s my challenge to you today: how can you bring more FUN into your life and business?

Section 42: Life, The Universe, and Everything…

Hat tip to my geeks and nerds.

This is me committing to actually writing about my adventures, in a semi public manner, by carving out a space for it in the newsletter.


Last week I got yelled at by a guy with a bullhorn. Twist: it was a toy bullhorn and he was telling me it was safe to cross the street. You can read the full story here (and I promise you I learned absolutely nothing relevant to business with that experience).

Then I visited a funky little town that no one seems to know how to pronounce. It’s called Dunedin, FL and I’ll let you decide what that sounds like.


On repeat this week…

I’m feeling a bit dancy and high energy with the cooler temps in Florida. Today let’s shake our collective booties to Black Horse and the Cherry Tree by KT Tunstall.

May this keep you tappin’ your toes until next time…

Rock on,

… Well, my heart knows me better than I know myself
So I’m gonna let it do all the talking
(Woohoo, woohoo)
I came across a place in the middle of nowhere
With a big black horse and a cherry tree
(Woohoo, woohoo)
… I felt a little fear upon my back
I said don’t look back, just keep on walking
(Woohoo, woohoo)
Well, the big black horse said “Look this way”
He said, “Hey lady, will you marry me?”
(Woohoo, woohoo)
… But I said “No, no, no, no, no, no”
I said “No, no, you’re not the one for me”
No, no, no, no, no, no
I said “No, no, you’re not the one for me”



If you’re an aspiring freelancer who’s working up the courage to leave the day job… good news! I’m sharing all the things I WISH I’d known before making the leap so that hopefully your journey goes a little more smoothly than mine.

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