Kick Monday’s Ass: the gift that keeps on giving (Dec 13, 2021)

It’s time to Kick Monday’s Ass…

Heeeeeey December. I’m happy for the upcoming holidays, but you can keep your existential crisis bullshit. That’s not really the gift I wanted, yo.

I know I’m not alone in that feeling.

This time of year can be rough for just about everyone, between the extended hours of darkness, the holiday stress, the Seasonal Affective Disorder (SAD), and the upcoming “new year, new you” storm of rah rah blah blah.

Right now if you’re not freaking out about presents or family drama or the world in general, you’re in great shape.

But if you ARE freaking out, know that you’re not alone… and this too shall pass.

I know that sounds trite AF… but resist the temptation to curl up into a blanket and spiral out. I’m talking to myself as much as anyone.

Now is as good a time as any to start thinking about your life and business goals for 2022, but remember you don’t have to flip a switch come New Year’s Day and magically become the most productive, successful version of yourself.

Not to mention, expecting a complete 180 for yourself is a recipe for a shitacular new year.

So as we head into the last few weeks of 2021, definitely take time to do some goal setting, some planning… maybe even dream some big dreams.

And make sure you’re giving yourself the gift of grace, too.

Speaking of getting it all wrong until you get it right…

Check out the podcast…

When my guest, Matt Peet, approached a marketing superstar, he had a solid strategy but an even better mindset — no expectations.

For years Matt tried to figure out a deal that would work for him and this superstar, who was a DREAM client. And for a variety of reasons it never seemed to work out the way Matt wanted.

Yet he continued to focus on bringing value, which helped him pivot his videography business from working on weddings to going on cruises with his ideal clients (including that dream client, eventually!).

His story is proof you don’t need to wait for permission to go after what you want. Click here to listen.

Section 42: Life, The Universe, and Everything…

Today I bring you a story of revenge. Warning: fart humor ahead.

This weekend I had a major win, entirely by accident.

Mom has a chubby dog named Ginger who is friends with anyone and everyone who pets her.

She’s adorable and lovable… and noxious. When this dog takes a nap, she passes THE MOST HORRENDOUS gas. And lately it seems like she was pointing the ass cannon straight at me.

So last night I was wrapping presents when mom handed me a plate of something she made for dinner. It was some delightful sausage/tomato sauce/cabbage concoction… and I’m sure you can see where this is going.

I took a break from wrapping to polish off dinner. And once I was done eating I was pretty much done with presents too… so I got up to clean up my mess.

When I squatted down to start gathering things up, I let out the longest surprise fart of my life. (I’m all class, in case you didn’t already have an inkling)

I was so shocked that I just locked in eye contact with mom and we both started laughing hysterically.

The moment passed and I started to get up… and saw that Ginger was laying down right behind me.

VENGEANCE IS MINE, DOG (even if it was unintentional).

Marketing Minute…

It’s time to get to the gym, folks.

By that, I don’t mean lifting weights or working up a sweat (though obviously both are great options for looking after your health and I highly recommend them).

I mean purposefully, deliberately exercising your empathy muscle and getting stronger at putting yourself in someone else’s shoes.

The game completely changes when you genuinely understand where the other person is coming from and what they’re going through, vs when you’re just trying to sell them on something.

And if you’re not naturally empathetic, I get it. I was not a naturally empathetic person either… in fact I was VERY judgmental for a long time.

But then I had an experience that shifted my perspective, and from that point forward I started practicing this skill. And let me be clear: it’s a skill I think most people absolutely can learn.

Here’s how to get good at it…

Next time you’re in a situation where someone does something that makes no sense to you, or upsets you, ask yourself:

– what if their action was valid and made total sense to them… and there was no ill will intended?

– what might be happening for them that makes this make sense?

Try it out, especially with people who frustrate you. Because doing that heavy work as practice makes it that much easier to understand your customers and clients.

On repeat this week…

It’s a gloomy, cold Monday in Texas so I’m feeling very Amy Winehouse today. Enjoy one of my personal faves: You Know I’m No Good.

Rock on,

I cheated myself
Like I knew I would
I told you I was trouble
You know that I’m no good
Yo, aye yo I knew you was trouble
When I first laid eyes on you
Temperature so hot the heat just rise with you
Lemme ride with you talk about your mistakes
You cheated yourself but these are the breaks




If you’re an aspiring freelancer who’s working up the courage to leave the day job… good news! I’m sharing all the things I WISH I’d known before making the leap so that hopefully your journey goes a little more smoothly than mine.

Leave a Comment