I LOVE Sena’s story – especially since she built a business that people don’t usually see as “doable” in the online space. There’s a TON of complexity in shipping fresh caught fish – and Sena held true to the vision and figured it out (to the delight of her loyal fans). This episode is bursting with gold nuggets on adapting, getting s*$# done, and the magic that happens when you embrace your authentic self in business. If you’ve got big ideas and are looking for permission to figure it out your own way, this episode’s for you.
Can’t-Miss Moments From This Episode:
- The path to progress is paved with glorious mistakes and faceplants of epic proportions. Sena and I share our failures and missteps, and those experiences helped us get where we are. If you’re currently doing any of these things, this convo will seriously inspire you.
- Making sales less sucky: some people are as excited about selling as they are about hugging a cactus. If that describes you, Sena and I have some tips on how to embrace your natural strengths, flip the script, and make more sales without feeling slimy.
- Why pretending to be a “more professional” or “more acceptable” version of yourself could be doing your business (and your PEOPLE) a huge disservice… Sena and I reveal how we embraced (and profited from!) being our authentic selves, unapologetically.
- Spoiler alert: if you’re expecting the stars to align perfectly before you’re allowed to work on that project you’ve been putting off, I regret to inform you that the stars have other plans. Good news? That means you can start right now, where you are, with what you’ve got… Sena and I will show you how.
- Goal setting is not enough: Sena and I talk about why setting any particular goal can be short-sighted (and might even be setting you up to fail, if you’re not thinking about THIS)…
This one is jam-packed full of awesomeness. Don’t miss out – listen now!
Sena’s Bio:
Sena Wheeler is part of a 5th generation fishing family and the co-founder of Sena Sea, which brings wild Alaskan seafood direct to your door.
She’s passionate about sustainability, helping busy families eat healthier, and educating people about the brain-boosting benefits of wild fish. She has a master’s degree in Nutrition and Food Science with a specialty in quantifying omega 3’s in fish and determining preferred handling practices for premium quality.
She and her husband enjoy running this family business together, spending part of the year in Alaska, and having the flexibility to enjoy watching her children participate in their school sports, and of course, eating and cooking fish!
Resources and links mentioned:
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