I remember the first time Kev asked me to perform on stage. And let me be clear – he didn’t ask me to speak, he asked me to SING. That triggered a whole ‘nother level of freak out, but I made myself say yes and the rest is history – to this day folks in the industry talk about that first performance I did in front of my colleagues. That’s why I love that I got to talk to Kev about what it takes to put yourself out there as an entertainer. I think you’re gonna get a lot out of this one.
Can’t-Miss Moments From This Episode:
- Let’s get meta: Kev and I explore the behind-the-scenes work that goes into putting on a podcast, what makes a great guest, and the staggering “7 episode” statistic that derails most would-be podcast creators
- When seconds count: how Kev thinks through preparing for a speaking engagement when it has to come in right on time. With no room for over or under, how does he nail the timing?
- How I went from newbie podcast host to recording enough content for an entire year inside 4 months (hint: there was a lot of making it up as I went)
- What do you do when your performance or gig or speech bombs? (Bonus: massive fail stories from me and Kev’s time on stage)
- “Don’t tell me what to do” – a counterintuitive parenting approach that works in just about any kind of business or personal situation (especially if you want to keep that relationship!)
This one is jam-packed full of awesome. Don’t miss out – listen now!
Kevin’s Bio:
Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more.
After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry’s top producers.
Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name.
The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns.
After 12 years away from comedy, Kevin’s recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame.
Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.
Resources and links mentioned:
- Kevin’s site, Copy Chief
- Kevin’s podcast, Copy Chief Radio (yours truly guested on a few eps!)
- Carline Anglade-Cole’s site
- Carline’s tribute to Clayton Makepeace (YouTube playlist)
- Gary Bencivenga’s site
- John Lee Dumas’ site
- Kev’s episode on the Entrepreneurs on Fire podcast
- For funsies: Angie’s last performance with her SF blues band
Come kick ass with me: