getting advice you didn’t ask for

I think it’s safe to say we’ve all been there… Screwing up the courage to share something you’ve been working hard on, and ask for feedback. And then that feeling of being sucker-punched when someone reacts critically. This happens often in copy and marketing, so I have seen folks develop an interesting self-defense mechanism to…

Read More

say yes and figure it out

I’m not a big fan of proclaiming any one thing “the secret” or “the thing” responsible for success. There’s no miracle button, no magic pill. And certainly no “secret” that, once unlocked, will suddenly put wind in your sails and take you to Successville. If you want something, you need to take every opportunity. And…

Read More

what clients really think of your offer to “work for free”

Recently I came across a question in a copywriter group that I see pretty consistently:   I have no degree and very little experience so I’m willing to work for free, which I’ve already proposed to two smaller businesses but unfortunately, I’ve received no response. How would you guys go about this? Any tips/strategies?  …

Read More