now what?

John had THE big idea. He invented the Facebook for golf lovers, and he just KNOWS he’s on track to rake in millions of dollars in the next couple years. All he needs are some investors and some beta users and a little buzz/word of mouth, right? It sells itself. So he starts on the…

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getting advice you didn’t ask for

I think it’s safe to say we’ve all been there… Screwing up the courage to share something you’ve been working hard on, and ask for feedback. And then that feeling of being sucker-punched when someone reacts critically. This happens often in copy and marketing, so I have seen folks develop an interesting self-defense mechanism to…

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the importance of getting burned

We’re all familiar with this situation: Hot stove. Curious kid. Concerned parent. Kid gets precariously close to the glowing red coils, and the parent says, “be careful, that’s hot!” Then maybe the kid looks at the parent quizzically. A quick back-and-forth glance between dad and imminent danger. Kid touches stove, gets burned, screams bloody murder.…

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I came to fight

I don’t know if anyone else thinks of starting a business as “revolutionary”. But I happen to think it is. Maybe mine is the hundred millionth freelance writing business to ever be started in the world, but it’s my small act of rebellion against the norm. It’s me daring to take back my freedom in…

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Sanity check: are you creating problems or SOLVING them?

There’s something intriguing about visionaries – – you guys see stuff nobody else can. You imagine a bright, bold future filled with wonderful gadgets and commonsense solutions to everyday challenges. Stuff that makes life easier. Stuff we take for granted because it works so seamlessly we don’t even have to think about it for it…

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What angry IHOP people can teach you about business.

I had a shitty moment at IHOP today. It damn near ruined my whole day, too. For those of you who don’t already know me, I’m a rather feisty redhead with a foul mouth who just so happens to have several visible tattoos. Image credit | _gee_ I am also a writer. Specifically, a copywriter. I…

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