Erin Ollila: Getting Focused for Success

What’s bookkeeping? What’s marketing? *PING* Did I just get an email? My guest, Erin, felt the tug of being pulled in every direction when starting her biz. Then she found her footing by embracing her beginner status, and using it to fail her way forward. If you’ve been feeling the pressure to get things perfect in your business, this one’s for you. 

Can’t-Miss Moments From This Episode:

  • Spoiler Alert: that whole “I don’t know what I’m doing” feeling never really goes away. Erin’s six years in and she’s still feeling it, and I feel it every time I try something new. Here’s why that’s NOT a bad thing…

  • Just because the person giving the keynote speech isn’t crying on stage doesn’t mean there weren’t plenty along the way. Erin and I pull back the curtain on what the backstage of a biz really looks like (and why it’s OK to be exactly where you are).

  • To cry or not to cry: somewhere along the way it got real popular to add tons of D-R-A-M-A to business. STOP IT Y’ALL. Erin and I get good and ranty on how to tell if you’re mixing up drama and authenticity in your marketing.

  • Uncomfortable truth: silencing notifications and refusing to be instantly available 24/7 will NOT destroy your business and all life as we know it. If constant communication has you feeling anxious, check out our tips on being intentional (instead of reactive) with client communications.

  • If you’re not feeling particularly “Hell yeah!” in your business, that doesn’t necessarily mean you need to completely overhaul everything. From little tweaks to big changes, Erin and I demonstrate how only YOU can create the right path for your business.

This one is jam-packed full of advice. Don’t miss out – listen now!

Erin’s Bio:

Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. 

When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers’ concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. 

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