Jennifer Wells: The Adventure of Building a Business

Starting a business can be scary. When Jennifer started her business ten years ago, fear reared its ugly head. Rather than let it stop her, she asked, “how can I get around this?” and learned to work WITH fear instead of running from it. Her focus on problem-solving and a dedication to the people she serves kept her outdoor business open and growing (even during COVID!). To learn how to embrace challenges and keep moving forward, you gotta listen to this one. 

Can’t-Miss Moments From This Episode:

  • Who said your business had to match your background? In Jennifer’s case, a complete change of pace made perfect sense (could it make sense for you, as well?)

  • What’s your “pixie dust”? Jennifer’s out-of-the-box approach makes her adventures truly one-of-a-kind. You’ll want to borrow this strategy to find the “secret sauce” for your own biz

  • So the goal or plan you had in mind didn’t work out — now what? Stop? Jennifer has a way better strategy you can use

  • 24/7 hustle-and-grind: the myth I want to die in a freaking fire. Truth time: you don’t have to work around the clock for no pay to build a successful business

  • When fear, imposter syndrome, and worry start to take us over… here’s how Jennifer and I shift our focus. It certainly helps me get a handle on my fear-based bull$h*t (and it can help you, too)!

This one is jam-packed full of advice. Don’t miss out – listen now!

Jennifer’s Bio:

Jennifer is an outdoor recreational enthusiast and professional who loves sharing her passion with others. Her passion for the environment and thirst for the outdoors motivated her to change careers at the age of 35 and start her own recreation-based business. Jennifer has a B.A. in Communication Studies and an M.S. in Recreation with a focus in Outdoor and Environmental Education. Jennifer is an American Canoe Association instructor and instructor trainer. Because she recognizes the need to provide safe learning environments for her customers, she believes in spreading best practices in paddle sports education through her instructor certification program. On top of her American Canoe Association Instructor certifications, Wilderness First Responder, she is a licensed trainer for CPR and First Aid through the American Red Cross.

In the off-season you can find Jennifer teaching our future recreation and outdoor adventure professionals at Ithaca College as an assistant professor in the Recreation and Leisure Studies Department where she enjoys teaching and sharing her knowledge and professional experience.

Although, Paddle-N-More and Finger Lakes Adventure Camp are her passion, Jennifer also teaches and leads outdoor excursions and adventures, such as backpacking, mountain biking, and backcountry travel. She loves to be outdoors and if the wind conditions are not right for paddling, you’ll often see her kiteboarding just off of the Myers Park location.

Resources and links mentioned:

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