Episode 24: Nkiru Asika

Putting yourself out there is one of the scariest parts about becoming an entrepreneur. Especially when your business is built around you. This fear is no stranger to me…or to Nkiru. In this episode we sift through the head trash that kept us in the shadows and we’re throwing it all in the dumpster so you don’t have to. 

Note: in this episode we talk about things from the perspective of being women in business. Regardless of how you feel about the societal buzzword/shitstorm surrounding the concept of “feminism”, I think these topics impact us all. So I challenge you to listen with an open mind – do that and you’re going to get some gold nuggets. 

Can’t-Miss Moments From This Episode:

  • One entrepreneurial myth I’d like to see busted, smashed, and set on fire: if your work is good, if you’re talented, eventually you’ll get noticed (BZZT! Wrong! Here’s why…)

  • What’s really going on with all those successful people you admire who “have it all together” (hint: are you really comparing apples to oranges?)

  • There’s one thing business coaches do that drives me NUTS. If you get one who promises this, run screaming into the night as fast as you can
  • Two tricks Nkiru and I regularly use to get shit done in our businesses, even when the fear is so intense it threatens to derail everything

  • When you’re the brand for your business, are you also the “thing for sale”? We dig into the idea of persona as a product, and how it impacts your success

This one is jam-packed full of advice. Don’t miss out – listen now!

Nkiru’s Bio:

Nkiru Asika is a marketing strategist, speaker and coach with a background as an award-winning journalist, social enterprise founder and TV producer. Under the brand Women Building Authority, she runs an online platform, membership site, training and live events that empower female entrepreneurs to communicate the transformational value of their work, grow their authority and build a profitable business around their expertise. In addition, she provides online marketing services for private clients and serves as Commissioning Editor (North America & Africa) for Rethink Press, one of the UK’s top hybrid business publishers.

Resources and links mentioned:

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