101: Sarah Greener

This episode is a total banger. Sarah and I talk about all the things that get me good and fired up! Travel, unnecessary suffering in business, why the news is crap and so much more. It might sound like a string of random tangents, but there’s a common thread in it all—creating success in a way that brings you joy and ease. Listen now. 

Can’t-Miss Moments From This Episode:

  • When Sarah was starting up her tourism business in 2007, she was oblivious to the looming recession… and turns out, that was a genius strategy! Here’s why ignorance really is bliss (and the foundation for fighting a doom-and-gloom outlook).

  • Things I want a t-shirt or mug version 45: You don’t have enough time to make all the mistakes, so might as well learn from someone else’s mistakes! It ain’t mean-spirited, baby doll (psst… I bet you have some oopsies that could help a homie out, too).

  • Nickel-and-diming yourself to death: why building your business on “affordability” is a losing strategy. Here’s how Sarah increased her revenue and cut her work in half by adding higher ticket offers… 
  • Ooo! What’s that aroma? Why it’s Eau de Desperation! Real talk—desperation is a stinky cologne, and unfortunately you can’t always smell it when you’re wearing it. You can’t shower it off, but there’s a “mind scrub” that’ll have you smelling so fresh and so clean (and so attractive to new clientele). 
  • Busy work vs business work: how to tell whether you’re hopping on the hamster wheel or taking real needle-moving action. (Before you buy that next course to solve your latest business challenge, Sarah and I want you to ask yourself a few questions first. You might find you already have the solution you need!).

This one is jam-packed full of advice. Don’t miss out – listen now!

Sarah’s Bio:

Sarah Greener is passionate about businesses – mostly small ones. For the past 7 years, Sarah has been helping busy, stressed and overworked business owners transform their business and reignite the passion they had when they started out.

Growing up in a family that ran on business and a keen entrepreneurial spirit, gave Sarah a thorough grounding in the fundamentals. From there, she went on to own and run multiple businesses, in New Zealand and overseas. These ranged from retail through to e-commerce businesses, where she ran small to medium teams and dealt with the day to day operation. Each new business threw up different challenges as she thrived on the constant and never-ending improvement of each business.

Despite her natural business drive and knowledge, Sarah still made plenty of mistakes. But here’s the thing, there’s no learning or growth without mistakes. Eventually, she got caught up in the same game most business owners get into – where the passion they once felt for their business becomes all emotion and busy noise. She knows what it feels like to become overwhelmed by the ineffective activity of working in your business rather than on it, and she has helped many business owners exit that cycle.

Sarah enjoys providing actionable insights to audiences of all sizes to help them put into action immediate ways to strike that necessary balance and stop the overwhelm.

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