Kick Monday’s Ass: update on the bulldozing (May 2, 2022)

It’s time to Kick Monday’s Ass…

Just over two months ago I started floating this crazy idea of hosting a business building event. I was adamant that this event include this cool bulldozer place I found called Dig This.

Incredibly, 10 amazing entrepreneurs (just so happened to be all women and other folx this time around) said yes, before I even had a venue and something to teach. That’s the power of having a vision and sharing it with others.

Speaking of sharing, LOOK AT THIS GROUP.

They brought it to the Eat. Play. Launch. retreat, full stop. Even if the idea of digging trenches and flipping tires with heavy hydraulics made them a bit leery, they jumped in with full hearts and lots of enthusiasm.

I’m still tired and processing, but I can’t wait to start planning the next one!

I’ll have more details in the coming weeks, but for now it’s tentatively set for San Francisco, July 14-15. Stay tuned!

Last week on the podcast…

It’s not often that someone’s success story starts with bartering for fake eyelashes. That’s how it began for my guest today, Brenna McGowan. And what’s so fantastically brilliant about this approach is there’s no overthinking. Brenna’s approach to business is simple because her focus is crystal clear: providing value in order to hit her goals. If you’ve ever been guilty of overcomplicating your business, Brenna’s journey will inspire you to keep it simple. Click here to listen.

Section 42: Life, The Universe, and Everything…

I’m a bit of a skeptic when it comes to woo.

But when I had a bad case of the nerves (for Eat. Play. Launch.! Woohoo!) last week and found myself procrastinating hardcore, a friend stepped in to help. Her name is Chrys Clay, and you may remember her as a podcast guest and one of my favorite people to run off to a theme park with.

Turns out Chrys has been working on getting certified as a hypnotherapist, so when I mentioned my anxiety she asked if I’d like to do a session. I figured it was worth a shot, and that’s how I found myself laying on a zero gravity chair in the kitchen, with a webcam pointed on my reclined body.

That’s not the most interesting piece, nor is the fact that Stella jumped HARD on my abs right in the middle of the visual.

It’s that now my inner critic speaks with the voice of my abuser ex – only that ex is covered with feathers, looks like that “orange with a face” meme, and sounds like Donald Duck.

It sounds weird to me that I’m laughing at my fears this week, but seriously… that’s the funniest shit I’ve ever seen in my mind’s eye. I’m about to kick all kinds of ass at my first event, and fear can take a fucking hike.

Offer a week update + Marketing Minute…

Accountability time – last week I made offer #3 of the year of weekly offers.

Only this time I made it privately, to my Eat. Play. Launch. group. It was for them to put down a deposit on the next event if they knew they wanted in.

The Marketing Minute is about the experience with Dig This Vegas, which hosted our bulldozing/backhoeing activity last week.

From start to finish everything was fantastic. I loved that when I checked out and purchased the group activity, the upsell offered was a shuttle ride to and from where we were staying.

I know not everyone is as gung-ho about heavy machinery as I am, so they really set our minds at ease with the fact that they haven’t had a single injury, and had one instructor for every two people.

Overall everyone got to drive something, from excavators to bulldozers to skid steers, and the energy (and laughter) was high.

If you’ve got an experience based business, they’re one to emulate. It’s super clear they’ve thought through the user experience every step of the way, from the shuttle to the photo (they even gave me a plaque!) to the instructors to the merch… 11/10, would do again.

On repeat this week…

This has been my mood all weekend long. Today I bring you Higher and Higher by Jackie and Wilson…

Rock on,


Now once, I was down-hearted
Disappointment, was my closest friend
But then you, came and it soon departed
And you know he never
Showed his face again

That’s why your love (your love keeps lifting me)
Keep on lifting (love keeps lifting me)
Higher (lifting me)
Higher and higher (higher)
I said your love (your love keeps lifting me)
Keep on (love keeps lifting me)
Lifting me (lifting me)
Higher and higher (higher)



If you’re an aspiring freelancer who’s working up the courage to leave the day job… good news! I’m sharing all the things I WISH I’d known before making the leap so that hopefully your journey goes a little more smoothly than mine.

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