I’m pretty sure product descriptions are the most boring thing ever, aside from technical manuals.

Maybe it’s just me, but seriously… being bored sucks.

And if I’m shopping, why would I want to be bored?

That happens every single day, though…

Hundreds of thousands of people shopping for something, who have to wade through garbled or technical product descriptions and decipher whether this thing actually does what they need it to do.

Enter my radical theory: stop ignoring product descriptions. Stop letting someone at the manufacturer’s place of business write them for you.

They’re sales tools just as much as an email or a video.

And I’m incredibly grateful to my friend Kevin Rogers for letting me rant about it on his podcast.

Click this picture to go to CopyChief.com and hear the episode





If you’re an aspiring freelancer who’s working up the courage to leave the day job… good news! I’m sharing all the things I WISH I’d known before making the leap so that hopefully your journey goes a little more smoothly than mine.

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