Blog

Misadventures to Make You Feel Good About Life

I believe in eating your own cooking… most of what I’ve learned about how to live a “fearless life” (in quotes because there’s no such thing – people only THINK I’m fearless) comes from making choices (some of them pretty dumb) and taking action. And what I learned I’m sharing in my blog and in the Ask Angie column.

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step up (or step out of the room)

November 21, 2019

“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions, and ideas generated (and freely…

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being your own hype man

November 5, 2019

Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making everything up as I went…

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the mummies got me

November 1, 2019

So I’m currently sitting at the Tampa airport, waiting for my flight home. For the past week-ish, I’ve been in nearby St. Petersburg, FL for the most fun marketing conference I’ve had the pleasure of attending… Copy Chief Live. Lest you think I’m exaggerating, here’s a smattering of happenings: Jonny Vance of the Harmon Brothers (the guys behind Squatty Potty…

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when it feels “easy”, it’s easy to undervalue

October 21, 2019

“Technically I’ve been writing my own copy for 2 years. But I don’t have any client work…” I see this kind of statement a lot with folks just starting out in business. It doesn’t have to be about copy necessarily… just swap in the field of expertise of your choice and it still makes sense. “Technically I’ve been taking my…

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good marketing doesn’t stop at the sale

October 18, 2019

I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is only a PIECE of the…

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how to know which mentor is right for you

October 8, 2019

So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and potentially prevent you from bashing…

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taking shortcuts

September 30, 2019

People love a good shortcut – that’s part of what makes the job of a marketer a lot easier. Unethical? Promising a magic pill? You’ll probably get a lot of sales… followed by a lot of  [best case] disappointed/angry customers and [worst case] law suits or even injuries/deaths. Yikes. Not the legacy I want to leave, personally. Ethical? Got a…

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everybody (fails)… sometimes

August 27, 2019

I just dated myself with that title… but for all my 90s kids, admit it. You sang that one too, right? It just seemed so RIGHT to choose that song because it’s so true. Everybody hurts sometimes. And everybody fails sometimes. And yet we all pretend like failure is something avoidable. Like we can simply “magic” our way past all…

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2 phrases that could be holding you back

August 15, 2019

So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check it out, I’ll sum it…

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surviving the crack-pipe no-tell motel (an origin story)…

August 6, 2019

Strap in kids… it’s about to get heavy. It might surprise you to hear this, but my career trajectory was far from being a straight line from Point A to Point B… it was all over the friggin’ map. And at one point, I hit a very clear crossroads. I was living in the SF Bay Area at the time,…

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Don’t forget to grab your free copy of Chapter 7: Punching Fear in the Face...